How to Make a Template for Your Poshmark, eBay, and Mercari Listings
If you sell clothes on Poshmark, eBay, and/or Mercari, you know the most time-consuming part can be creating your listings. You have to come up with a title, describe what you’re selling, make sure you have the right brand, and come up with an accurate description of the item. And, if you’re a “go big or go home” kind of person (like most people on Poshmark, et. al.), you’ll strive to write something that’s SEO friendly and motivates your audience to buy.
I have listed clothes on Poshmark, eBay, Mercari, Tradesy, OfferUp, and DePop and have sold successfully on Poshmark, eBay, Mercari, and Tradesy. When I first started, I practically lost my mind making the listings because I felt like I was just repeating myself all the time. But wait, I thought, I AM repeating myself all the time… *lightbulb* So maybe I should capitalize on that and save myself some time. If I could make a template for my listings, I could list multiple items back-to-back without having to do anything but swap out info.
If you’re planning on listing multiple items on your Poshmark, eBay, or Mercari stores, you might want to make a listing template, too. Before you stumble through it like I did, here’s a detailed account of what I do for my successful listings and why I decided to do it that way.
Consider These Factors Before You Make Your Listing Template
Before I show you the template I’m currently using, I’d like to point out the obvious: Everyone is different, and everyone’s inventory deserves its own spin on things. That said, I’d suggest you start with the basics and then ask yourself two important questions:
- What kind of personality does my store have?
- How much time do I actually have to spend on this?
What kind of personality does my store have?
This question is important to ask before you start using a template because you’ll want to put your own personal spin into each listing if you can. I tried using humor, tried being super salesy, and even tried using song lyrics to relate all of my listings. Of all of these, I found that humor worked best, so I’ve tried to inject a light joke or two into each listing, even if it’s in the title. Sometimes, it just ends up being the tone, but my goal is to make shopping in my Poshmark, eBay and Mercari stores a fun experience. And, if I’m lucky, my customers will smile and remember the joke that made them smile when they bought from me.
Here’s an example from a sweater
How much time do I actually have to spend on creating my Poshmark, eBay, and Mercari listings?
This question is extremely important, and you’ll notice the word “actually.” We often start endeavors like selling on Poshmark and eBay and we get great and fun ideas. We want to have the best store ever, and we want to turn it into something that will replace our normal job. However, selling on Poshmark, etc. is A LOT of work that takes A LOT of time. I still do it because it’s fun and I like blogging about it. But sometimes, I wonder…
Anyway, before you go making big decisions about your store’s personality and getting big ideas about how beautiful and innovative your photos will be, check in with reality and find out how much time you can devote to doing it. I’d advise you not to think about how much time you’d like to spend on it–not yet, anyway–and instead focus on how much time you can find in your day. When I worked in an office, I took pictures of clothes on my lunch break, then would write descriptions during my downtime or when I got home. However, I couldn’t do that every day because I had to run errands sometimes. And other times, I couldn’t take a lunch break. That meant I could take pictures (on average) one hour per week. (Before and after work, it was too dark.) Luckily, that meant I could photograph about 15 pieces each week. Furthermore, I’d usually have about a half hour of downtime each day, but I didn’t want to use it all on Poshmark. So, I’d factor in about an hour and a half of listing time per week.
Ladies and gents, I realized I had a whopping two and a half hours a week to spend on creating. That meant I had to utilize some time-saving skills if I wanted to get this side hustle up and running.
Using a template was one way I realized I could do this. So, I asked myself, what have I put in each listing? What do I need to include in everything?
How to Create a Template for Your Poshmark, eBay, and Mercari listings
One huge time-saver is to decide what can be the same in each listing, and what you need to customize.
What do you want to customize for each listing?
When I looked back over my sold listings, I realized I’d included or been asked to include several of the same details. I made a list of those details and came up with the following:
- Item type
Experienced Poshers have probably noticed that this list does not include measurements. That’s because I include measurements in my pictures and hope that’s enough. Writing out measurements is time-consuming, and while I’d love to provide that information in both places, I decided to sacrifice that in favor of using that time to pack everything up nicely and provide better customer service. That said, I decided to write out in paragraph form to make it a little more attractive to search engines. I realized that using complete sentences all the time was a pipe dream, so I used fragments and called it good, hoping for a day when I’d have time to write it out completely.
But that didn’t seem like it was quite enough. So, I decided to amp it up a bit and took a page from the Tradesy playbook, adding in an answer to the question, “How would you wear it?” Suddenly, thankfully, my listings thus took on a little bit of personality, and it had the added benefit of helping me get into the groove of writing my listings in bulk. For example, here’s a description of a men’s Hawaiin shirt:
Picture yourself hanging out poolside with a cocktail in your hand. It can even have an umbrella in it. What are you wearing? Probably a comfortable, classy Hawaiian shirt. Hm… like this one…
Men’s Panama Jack Hawaiian shirt. Size 3XL in orange with hibiscus tropical pattern. Excellent used condition with a tiny mark on the bottom. See pics.
What do you want to be exactly the same in each listing?
If you look at my closet, you’ll notice that most of the listings have additional language on the bottom. I’m constantly working through what I want to say here, but I wanted to add something to describe my store and my policies. I also wanted it to apply to the all the places I sell (Mercari and eBay). So, I came up with the following:
+ Order by 10 p.m. and I will ship the next business day!
+ I accept offers!
+ Bundle this with another item to SAVE on shipping!
I add that onto the bottom of every post. So, put it all together, and viola!, you have yourself a listing.